How Microsoft Partners Can Turn CPoR and DPoR into Revenue

Did you know Microsoft dishes out millions in rebates to its partners every year? If you’re not tapping into this potential windfall, you might be missing out on some serious cash. Stick with us, because a few small changes in your contracts could turn modest rebates into a six-figure game-changer!

The Secret to Bigger Rebates is Hiding in Your Contracts

You might be leaving huge rebates on the table simply because your contracts are missing a few key clauses. With the right adjustments, you could see your rebate earnings soar from hundreds to hundreds of thousands. It’s all about smart contract management and seizing every opportunity.

More Than Just Money – Boost Your Influence

It’s not just about the money. By claiming those rebates, you’re also staking your claim in Microsoft’s partner ecosystem. This means you’ll appear on their scorecards, gaining more visibility and trust as the go-to Microsoft Partner for your clients. Bonus? You lock out the competition from getting their hands on your hard-earned customers.

Simple Steps to Maximise Your Earnings

To start benefiting, you need to update your contracts with clauses for CPOR (Claiming Partner of Record), DPOR (Digital Partner of Record), PAL, and TPOR. You’ll also need to define Proof of Execution (PoE) and global admin access rights in line with your data protection policies. This might sound complex, but don’t worry—these are simple fixes that can have a massive impact on your bottom lin

What Are DPOR and CPOR?

Before 2019, the Digital Partner of Record (DPOR) system allowed Microsoft Partners to be linked to customer subscriptions for services like Office 365, Dynamics CRM Online, and Azure. This system helped partners access customer data to offer better services.

But in 2019, Microsoft introduced CPOR - a more comprehensive system that recognises partners not only for managing subscriptions but for supporting all Microsoft products. CPOR also allows multiple partners to be linked to the same customer, reflecting the reality that many clients work with multiple partners at once.

Why Did Microsoft Switch from DPOR to CPOR?

Microsoft revamped the system based on partner feedback. DPOR had its limitations: only one partner could be associated with a subscription, and customers had to make the associations. This often led to missed opportunities and limited visibility for partners.

CPOR addresses these issues by allowing multiple partners to be recognized and giving partners control over the association process. This provides Microsoft with a clearer picture of partner contributions and enhances the overall partner experience.

The Perks of CPOR Over DPOR

CPOR is a game-changer for Microsoft Partners. It empowers partners to claim recognition for their contributions across the entire customer lifecycle—from deployment and adoption to ongoing support. This makes it easier for Microsoft to measure your impact and reward your efforts. With CPOR, you can:

Be associated with specific projects or workloads, not just entire subscriptions.
Manage the association process yourself, no customer approval needed.
Get recognised for your role in driving Microsoft product adoption and service delivery.

How to Get Started with CPOR

To get recognised as a Claiming Partner of Record, you need to include the right language in your contracts before starting any work. Ensure your customer approves the New Customer Agreement, provides tenant details, and verifies your services. Then, all future work will be tied to your Microsoft Partner ID.

Why Some Still Use DPOR

Despite CPOR’s advantages, some clients still value their historical DPOR status. If you’ve built a strong relationship under DPOR, maintaining that status can showcase your long-term expertise and commitment. There’s a certain prestige in being the original Digital Partner of Record.

Usage Recognition: A Bonus, Not a Paycheck

While usage recognition won’t earn you rebates, it’s a great way to gain visibility as a Microsoft Partner without the hassle of Proof of Execution (PoE). It’s an easy win to boost your standing in the Microsoft ecosystem.

Don't Leave Money on the Table

In a world where every advantage counts, understanding Microsoft’s rebate structures can really pay off. The switch from DPOR to CPOR opens up a world of opportunities for partners willing to optimise their contracts. By incorporating key clauses and clearly defining roles, you can transform your rebate potential from a modest amount into a substantial revenue stream.

But it’s not just about the financial benefits. Positioning yourself as a recognised partner in Microsoft’s ecosystem enhances your credibility and influence, making you the go-to expert for clients. So, take a moment to review your contracts. Are they maximising your rebate potential?

With a few strategic adjustments, you can unlock benefits that significantly impact your bottom line and strengthen your market position. Don’t miss out on the potential for growth, embrace the power of smart contract management today!